Oleum

date. 2020

materials. digital design

size. variable

This project highlights three different types of logos pitched to the same fictional company

that specializes in an organic line of cleaning products. The drooping leaf incorporated into

the "O" and flowing script font represent the natural ingredients used in the products. This

is emphasized further with the mint blue color - a symbol of freshness - that drives home the company's values. The accompanying style guide allows the client to use this logo an exact

color palette to keep the brand identity uniform.

©2020 Brianna Carbaugh

Emblem