materials. digital design
This project highlights three different types of logos pitched to the same fictional company
that specializes in an organic line of cleaning products. The drooping leaf incorporated into
the "O" and flowing script font represent the natural ingredients used in the products. This
is emphasized further with the mint blue color - a symbol of freshness - that drives home the company's values. The accompanying style guide allows the client to use this logo an exact
color palette to keep the brand identity uniform.